Whether you are in the creative industry or you are simply interested in health advertising, you should know about the qualities that make a good advert. If you take a look at some of the phenomenal health advertisements that have stood out in the recent past, you will notice that they have the following qualities.
A good health advert is one that is unique. It should explore a unique storyline and stand out in a way that it is not mistaken for another advert that has been done before. When coming up with adverts, creatives are encouraged to go through several other adverts. They can then use the motivation they get to come up with a totally different and unique concept that will capture the target market.
Before judges select an advert for a competition award, they always have to look at how relevant it is to the targeted population. Simply put, every advert must have a storyline, and the storyline must make people either understand more about the product that is being advertised, or want to buy the product immediately.
The best adverts are those that are simple to understand, and simplicity is another quality that judges are always looking for. If an advertisement is too complex that the people it was targeted for end up wondering what it was all about, then what it means is that the advert has failed to deliver. That is why judges always ask people who are showcasing their work to clearly state who their primary target audience is. They can determine if the message is simple enough for the people being targeted.
Creativity is what makes an advert stand out, and judges always dedicate a lot of marks to how creative the advert is. Using humour, appealing to emotions, or embracing emerging trends and inputting them in an advert are some of the creative ways to impress judges.