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The objective of the IPA Best of Health Awards is to showcase the best creativity across healthcare products and services.

Please note that 2013 entry forms are only applicable for the three submission-based categories (Integrated Idea, Global to Local Innovation Award and Young Talent) - all other entries should just use the entry label and summary form when entering.

The competition will be judged in sections: communications aimed at Healthcare Professionals (HP), communications to Consumers/Patients (C) and communications from Business to Business (B). Communications for charities and for the public sector may be entered into Consumer communications in their specific medium. 

Communications aimed at Healthcare Professionals

1. Integrated Idea Award - entrants need to demonstrate innovation in their solution to a communication brief through insight into choice of channel(s) for digital platforms, experiential, social media, or any other. Entrants need to submit creative examples as well as a submission of up to 1000 words that covers communications objectives, description of the insight and activity and what made it innovative. This category will be judged by Convenor of Judges, Chairman of Judges and international judge for the Best of Health awards and members of the IPA Council that have international business outside of the healthcare sector.
   Download entry form
2. Global to Local Innovation Award – entrants need to demonstrate how an agency team (covering creative, account, planning, production and management) endeavours to creatively promote a global idea in a local market. Entrants need to submit creative examples (25% of the judges score) as well as a submission of up to 1000 words (75% of the judges score) that covers communications objectives, how the original creative concept was adapted, how the local solution was innovative, how the team worked together in the implementation of the international campaign. Entrants should clearly state on the entry form where the original idea came from. This category will be judged by Convenor of Judges, Chairman of Judges and international judge for the Best of Health awards and members of the IPA Council that have international business outside of the healthcare sector.
   Download entry form
3. International campaigns - centrally conceived creative work which has been implemented in at least two markets (one of which may be the country of origination) that demonstrates excellent creativity within the challenges of cross border communication. Core idea should be submitted alongside examples of adaptation - entry format
 
4. Mixed Media Campaign (at least two different mediums and a minimum of three executions) - entry format
5. Digital Media
   a) Websites - entry format
b) e-details (includes i-details, apps etc.) - entry format
c) Online display advertising - entry format
6. Direct Mail (e.g. letters/mailers etc) - entry format
7. Print Sales Material (e.g. leave piece/sales-aids) - entry format
8. Press Advertising Campaign - entry format
9. Individual Press Advertisements - entry format  (This category includes disease awareness work)
10. Film - individual or campaigns - entry format  (These can be for on or offline mediums, and can include animation) 

Communications aimed at Consumers/Patients

1. Integrated Idea Award - entrants need to demonstrate innovation in their solution to a communication brief through insight into choice of channel(s) for digital platforms, experiential, social media, or any other. Entrants need to submit creative examples as well as a submission of up to 1000 words that covers communications objectives, description of the insight and activity and what made it innovative. This category will be judged by Convenor of Judges, Chairman of Judges and international judge for the Best of Health awards and members of the IPA Council that have international business outside of the healthcare sector.
   Download entry form
2. Global to Local Innovation Award – entrants need to demonstrate how an agency team (covering creative, account, planning, production and management) endeavours to creatively promote a global idea in a local market. Entrants need to submit creative examples (25% of the judges score) as well as a submission of up to 1000 words (75% of the judges score) that covers communications objectives, how the original creative concept was adapted, how the local solution was innovative, how the team worked together in the implementation of the international campaign. Entrants should clearly state on the entry form where the original idea came from. This category will be judged by Convenor of Judges, Chairman of Judges and international judge for the Best of Health awards and members of the IPA Council that have international business outside of the healthcare sector.
   Download entry form
3. International campaigns - centrally conceived creative work which has been implemented in at least two markets (one of which may be the country of origination) that demonstrates excellent creativity within the challenges of cross border communication. Core idea should be submitted alongside examples of adaptation - entry format
 
4. Mixed Media Campaign (made up of at least two different mediums and a minimum of three executions) - entry format
5. Digital Media
   a) Websites - entry format
   b) CD-ROM/DVD-ROM
   c) Online display advertising - entry format
6. Direct Mail (e.g. mailers/leaflets) - entry format 
7. Individual Press Advertisements - entry format
8. Press Advertising Campaign - entry format
9. Out of Home - individual or campaign (e.g. posters, ambient) - entry format
10. Film - individual or campaigns - entry format
    a) Advertisements made for Television or Viral use
    b) Promotional Films
11. Radio Advertisements – individual or campaigns - entry format

Communications aimed at Business to Business

1. Self promotion/house advertising any medium individual
2. Self promotion/house advertising any medium campaign
3. Other business to business communications individual
4. Other business to business communications campaigns

Young Talent Award – N.B Open to IPA member agencies ONLY.
Aged under 30, the best newcomer must demonstrate innovative and creative thinking. Each member agency will be asked to nominate 2 staff members who will be required to send in a 500 word submission. This submission should be written by the Senior Member of the Agency.  The final 3 will be interviewed by the judging panel, and the winner will be announced at the Awards ceremony.
Download entry form

*Please note campaigns must be a minimum of three executions. Advertising for any human healthcare product or service is eligible for entry. Advertising which is for animal healthcare or veterinary products, are not eligible. Advertising must have been published/broadcast or printed – no speculative work will be accepted. Any work that is found to be purely speculative will be withdrawn from the competition and no entry fees will be returned. All entries must have first run between January 1st 2012 and March 28th 2013. The Awards are open to any agency, company or healthcare organisation worldwide. Previous entries into the Best of Health Awards are not eligible for re-entry into the same category. However elements that have formed part of previously entered campaigns may be entered as part of a new campaign provided they represent less than half of the new entry. Acceptance of entries is entirely at the discretion of the judges. If eligibility is in doubt, the Convenor of Judges will rule on this question.