Entry Process

Entries

Entries to: IPA Best of Health Awards, 44 Belgrave Square, London SW1X 8QS

• All entries to be received by Monday 2nd April 2012. Entries received after this date but before the final cut off date of 13^th April will incur an additional administration charge of £15 per entry
• Each entry should be contained in an envelope or folder. Each item in a campaign should be numbered (1 of 4, 2 of 4 etc) and have a completed Entry Label attached with tape to the back of each entry
• Payment must be sent with entry (1 x payment may be sent for multiple entries)
• Each agency must also complete a Summary Form and agencies should keep a copy of this form for their own record
• Where entries are not in English, a translation of main lines must be supplied
• Where an item is entered in more than one category (e.g. press ad and press campaign), duplicates must be provided for each category entry
• Press or Print ads should be submitted in hard copy format
• TV or video entries should be submitted on CD or DVD as AVI or MPEG files (these will be played in VLC media player, please make sure these are playable in this media player).
  
  If the video runs for more than 3 minutes please submit either an edited version of the film down to 3 minutes or a 3 minute clip from the film which you would like judged. If you are submitting an edited version please include another disc with the full version which can be viewed by the judges if requested. (Please note that TV or video entries will need to be duplicated to send for advance screenings by the judges, therefore they must be playable on any media player and be easily duplicated. Also, the judges will be viewing them on PCs or Macs, so they should be compatible on both). Audio clips (for radio entries) should be supplied as MP3 files.
• New media entries should be submitted on CD or DVD or simply supply the web address and password if required

The Judging Process

Judges select work from all entries for Bronze, Silver or Gold Awards or work may not make it through to this stage. Judges will then decide on whether to award two possible Best of Show Awards - from the highest scoring entries into the following categories: Communications aimed at Healthcare Professionals and Communications aimed at Consumers/Patients. Further special prizes may be awarded for best use of photography, illustration, art direction and copywriting.

The Shortlist

Only entrants with an entry nominated for Gold, Silver or Bronze will be contacted. The person named as contact on the summary form will be notified on date to be confirmed. Entrants whose work has been shortlisted will be asked to submit a CD of high res digital images of that work. You may be asked to submit work in other formats at the time. These images will be used for PR purposes, exhibiting on the Awards night, and for reproduction in the Winner's Supplement. This is a condition of entry.