If you are in the health advertising industry, you should consider entering your advertisements into award competitions. Putting your advert out there comes with many benefits, including the following.
Having your advertisement being shortlisted as among the ones that have a potential of winning is a real morale booster. People who are in the advertising industry know the thrill that comes with being awarded for the effort that was put in the creation of the advert. It gives one the incentive to continue creating advertisements and also helps in the motivation of other staff members who are involved in the process of coming up with an advert.
Increases Brand Awareness
Award events are a perfect way of creating awareness around the brand. When your company’s advertisement is shortlisted as among the ones that are to be awarded, many people become aware of the existence of not just the advert, but of the brand. Even people who may not have heard of the company will suddenly have an interest in learning more about the company and what it has to offer.
Promotes Creative Thinking
Knowing that an advertisement will be competing among other adverts is motivation enough to get more creative. It gives the people who are coming up with the ad a push to come up with a phenomenal piece that could win the award. Seeing what other entrants of an award event have presented is also a good way of learning to be more creative.
Provides an Opportunity to Network
Awards events provide a perfect opportunity for companies to network and socialise with other people who could turn out to be potential clients. Such networking opportunities can be used to create partnerships that go beyond the event. They also give companies a platform to learn from each other and work on several projects together.